We're able to offer such affordable prices because we predominately source “ugly” and surplus groceries that retail outlets will not buy. Historically, there's been so little demand for these groceries that they used to get left behind in the field, sold to processors or animal feed producers for very little or thrown away. Now, instead of writing it off as a lost part of their harvest, growers and producers choose to sell it to us, knowing that it will go on to feed people. This helps growers and producers sell more while feeding more people with less waste, and lets us pass on the savings to you. It’s a real win-win-win!